KT is bringing its kinesiology tape technology into an entirely new format with the launch of KT Pain Relief — the brand’s first product line beyond traditional tape, spanning wearable patches and topical creams. The collection is available now at retailers nationwide and on Amazon.
The line was created for consumers who want the benefits of kinesiology taping without the learning curve of cutting, placing, and applying traditional tape. Leading the launch is KT’s first-ever Pain Relief Patch line, which pairs kinesiology tape support with instant cooling menthol relief in a pre-cut, ready-to-wear format. Built with KT’s premium elastic fabric technology, the patches move naturally with the body and come in both KT Tape Organic Cotton and KT Tape Pro Synthetic moisture-wicking fabrics. Water- and sweat-resistant construction helps them stay put through work, exercise, travel, and everyday movement for up to 72 hours of wear — up to nine times longer than many traditional pain relief patches.
“As consumers continue looking for trusted solutions to help manage pain and everyday discomfort, we saw an opportunity to expand KT beyond kinesiology tape and introduce a broader pain relief platform,” said Jennifer Holahan, Chief Marketing Officer. “These products were designed to make the benefits of kinesiology tape technology more approachable for everyday consumers by offering easy-to-use solutions that fit naturally into their routines. We’re providing more ways to find relief and keep moving.”
The patch line launches in three targeted formats, each at a suggested retail price of $14.99:
- KT Back Pain Relief Patch — localized relief and flexible support for one of the body’s most commonly strained areas.
- KT Neck Pain Relief Patch — dual-action relief that eases neck tension and stiffness while maintaining natural mobility.
- KT Muscle & Joint Pain Relief Patch — a versatile option for sore muscles and joints, post-workout recovery, and everyday aches.
Rounding out the line are two topical creams in portable, no-mess roll-on applicators built for clean, targeted application, each at a suggested retail price of $15.99:
- KT Pain Relief Cream — Magnesium + Arnica + 4% Lidocaine — maximum-strength lidocaine, available without a prescription, numbs muscle and joint pain right at the source, with arnica and a smooth magnesium-based formula to help ease soreness and tenderness.
- KT Pain Relief Cream — Magnesium + Menthol — 5% menthol delivers an immediate cooling sensation for sore muscles and joints, with a magnesium-based formula that helps calm overworked areas.
“Recovery is no longer reserved for elite athletes,” said Aaron Perelman, Sr. Marketing Director at Bridges Consumer Healthcare. “Today’s consumers are looking for simple, effective solutions that help them stay active despite everyday aches and pains. With KT Pain Relief, we’re making it easier than ever to experience the benefits of KT’s movement-focused technology through products that are intuitive, convenient, and designed for real life.”
KT Pain Relief Patches and Creams are available now at retailers nationwide and on Amazon.
As featured in Drug Store News.